Kathleen Cohen

Does it matter whether a momentary event is physical, digital, virtual OR is an experience an experience? Our panel brings together leading designers from both the traditional experience world (e.g. theme parks) and the immersive experience world (e.g.,VR) to debate this exact topic and determine whether each needs its own tools or whether—and how—the same definitions, toolsets, taxonomies and frameworks might be applied to both. Where do they fall short? Where do they reach too far? Is “experience” already the same but merely without a shared language? How can we best use what already exists so that, as we create in XR, we’re standing on the shoulders of giants? Our panelists will conclude with concrete answers, providing tools you can use today to create the experiences of tomorrow.